The MARCONI project aims to bring radio experiences to the next level by enabling fully interactive and personalised radio solutions, integrating broadcast radio with digital and social media. To realize this goal, MARCONI will pursue two concrete objectives. First, consumers will be able to interact with “live” radio through their preferred communication channel in various ways. Second, radio-makers will be given an integrated view on audience interactions and will be supported by interaction automation services. 

MARCONI uses artificial intelligence to automate the processing of content and interactions. By including a radio redaction solutions provider in the consortium, the project is able to guarantee smooth integration in real operational workflows. Together with participating broadcasters, MARCONI will organise large-scale pilots with their respective communities, of which the first one is planned for December 2018. A strong participation from the industry ensures that MARCONI's market potential will be properly exploited.