MARCONI got off with a flying start last year! “During “De Tijdloze”, a radio program by radio station Studio Brussel, a new interactive feature called “NotifyMe”, was tested. Listeners that voted for a song received a push notification when their song was being played. In order to make this happen, VRT Innovation worked together with Pluxbox, which provides VRT’s radio stations with the editorial system of Radiomanager.
By constanly monitoring the playlist, we were able to find out who voted for which song, 10 minutes before it was being played. Afterwards, a push message was sent via the app of Studio Brussel. This way, listeners would not have to miss out on anything and were automatically reminded of when their favorite song was being played.
In total, we sent out 3967 messages to 2354 people.
Some interactions (in Dutch):
