For the second year in a row MARCONI was present at Salon de la Radio in Paris (22-24 January). Also known as the European Radio Show for non-French speakers, the event has become a major happening dedicating itself entirely to the radio industry and aiming for both technicians and decision-makers.
Sharing a beautifully designed booth with HRADIO, MARCONI’s main mission was promoting an integrated platform for enhanced interaction between radio makers and listeners.
Radio listeners have become more and more eager to weigh in on their favourite radio shows. They don’t just want to listen, they want to be heard. But during live broadcasts radio producers are already busy multitasking whilst working with different programs on different screens.
This is where MARCONI steps in. It wants to help out radio producers by offering an automated dashboard that gives a clear overview of incoming comments, likes or tips from listeners. The platform can be easily integrated and uses AI and multimedia content analysis technology.
Technical partner Pluxbox was there to showcase our software which has been tested during large scale pilots with all the broadcasters involved in this European project.
A lot of radio makers were very pleased to discover the existence of a new platform to simplify and smoothen interaction with their audience.
We also got interviewed by AlternativeFM.fr about this interactive radio project. You can listen to the audio clip below. (The interview is partially about MARCONI, partially about HRADIO.)
