MARCONI was invited to present some of its findings at the 2020 Digital Radio Summit in Geneva. This EBU conference brought together experts from around the world to discuss current hot topics around Digital Radio.
The session was hosted by VRT and entitled ‘Improving Interaction between radio makers & listeners: towards an integrated radio production prototype in a one-week hackathon’.
User researcher Chaja Libot and radio presenter Sen De Paepe, working at the Flemish youth radio channel MNM, explained to other radio professionals why radio stations should definitely invest in modern technology to bond with their audience.
This is the synopsis of their presentation:
In the framework of the EU funded project MARCONI a radio hackathon week was set up by VRT and Pluxbox to look for solutions to better facilitate the interaction between radio makers and radio listeners. This co-creation process between radio producers and technical teams resulted in the prototype of an integrated radio production system. We made a scalable open media production platform with interfaces customisable per production team, with third party integrations such as OmniPlayer & PhoneBOX and GDPR compliant with PriVaults.
What were the key takeaways?
It’s always handy to have different types of expertise in one team.
Working closely with end-users is a good recipe for a better product.
An iterative approach pays off.
